Williams Performance Friction was established in 2002 and has been at the forefront of brake pad innovation for over two decades.
Our family legacy in automotive excellence drives our mission: to create high-performance brake pads that don't compromise our planet's future. We are the only known company manufacturing 100% recyclable brake pads, pioneering a breakthrough that transforms how the automotive industry thinks about sustainability.
While conventional brake pads typically end up in landfills due to their non-degradable friction materials, our innovative design allows every component to be fully recycled at end-of-life. This environmental responsibility doesn't come at the cost of performance – our brake pads deliver exceptional stopping power and reliability.
Our reputation for quality and innovation has been earned through rigorous testing, continuous improvement, and proven success in competitive motorsports environments. When you choose Williams Performance Friction, you're choosing a company that believes performance and sustainability can coexist.
